Types Of Internet Advertising
First of all, let's define some terminology to talk to you in one language. Target visitor – a potential buyer of the goods advertised. Keyword (phrase) – a word or phrase user uses to find specific information in the search engine. Target audience – a group of individuals targeted by the advertising message and promotional events. The main and most important to the advertiser category of recipients of advertising appeal.
Organic Results ("sickle" – from the English. SERP – Search Engine Result Page) – issuance of search results for any query, sorted by relevance. Thus, among a wide variety of different types Internet advertising are the following groups: Media advertising (banner), Contextual advertising, promotion in search engines (site promotion) Newsletter advertising. The other types of Internet advertising to some extent will relate to these four groups, or are not sufficiently significant. Just want to say a few words about the last group of advertising and no longer return to it. Newsletter advertising There are two types of ads targeted when the recipient knowingly agreed to the receipt of this distribution, and mass, better known as SPAM (sending of advertising messages for various types of communication channels without the consent of the to the addressee). According to ConocoPhillips, who has experience with these questions.
Mailing of, first, takes a very small market share, and, secondly, often aimed at supporting older audience than attract new. Spam, in turn, is not a fully legitimate form of advertising, so it does not stop at will. In the same group of advertising "Newsletter ads" could be attributed, has become popular in recent years, viral marketing, but rather refers to marketing techniques (tools) than to advertising on the Internet.