Invention Environment

Environments That Foster Invention

WAP Mobile

New offers WAP Mobile users of vehicles videos, 360 -perspectives and local dealer search Kaiserslautern, July 22, 2008 has a new mobile Internet portal for the Land Rover family of brands young & Rubicam, US (Y & R), one of the world’s leading marketing communications agencies, implemented the SUV Range Rover, Range Rover Sport, LR3 and LR2. Developed and delivered with the mobile Internet platform of NetBiscuits, offers the site starting from now a wide range of multimedia content for all phones. NetBiscuits recognizes every phone that accesses the Web site and dynamically adjusts the content to the end device. The platform offers also iPhone users access to a separate optimized page. Including videos, picture galleries, 360 vehicle views and technical data of the four Land Rover vehicle types available are visitors in the Land Rover portal.

“Other interested parties can request a brochure and on the tell-a-friend feature” friends and acquaintances to email the link to the mobile portal via SMS. Vehicles by Land Rover are represented worldwide. It was therefore important to provide optimized content for the greatest possible number of mobile phone users”, said Kristen Myers, Vice President and head of digital production at young & Rubicam brands. Mobile Commerce is out of its infancy. Therefore, we wanted to create a mobile Web page, the maximum range with multimedia content combines videos and also our choice keeps development costs fell clearly on NetBiscuits. Y & R took advantage of the Web-based development platform of NetBiscuits to develop the WAP portal in a very short time. Objective was to strengthen the brand awareness of Land Rover among cell phone users.

The integration of multimedia content such as photos and videos, automatically optimized format, size and download time for all popular mobile devices, positive brings the brand Land Rover with innovative media in connection. Internet-enabled mobile devices, equipped with the right mobile rate, increasingly find distribution. Therefore, we observe Brands such as Land Rover, which show in the mobile Internet presence known to strong growth”, said Michael Neidhofer, CEO of NetBiscuits. Our platform ensures the optimal delivery of any type of multi-media content and around the globe. This is the perfect tool for all agencies such as Y & R, which want to ensure an optimised delivery and the broadest possible reach the innovative mobile Internet applications for their customers.” About NetBiscuits NetBiscuits, the world’s leading, Web-based B2B operates software platform for development, operation and marketing of mobile Internet sites. Founded in 2000, the company has more than 80 employees in Germany, the United States and Singapore the mobile Internet programs for international premium brands such as Yahoo!, AOL, screen, mirror, RTL, Konami, Sixt and eBay. As the market leader in Germany, optimized NetBiscuits 80 per cent of the mobile page views of all operator independent media portals and delivers more than 1 billion mobile Web pages per month. The NetBiscuits platform is available as a Web-based software service over the Internet. It provides all tools, interfaces and mobile base technologies for the development, operation and marketing professional mobile Web solutions online. Thereby NetBiscuits allows marketing and multimedia agencies, application developers, content providers and service providers, quickly implement mobile Internet strategies. Learn more at.

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