Singapore STEP
American shoe retailer Mason chooses Stibo systems Hamburg/Atlanta (United States), to streamline its E-Commerce and to create a central data source for its product information and digital assets, June 2012. Mason companies Inc., an Internet and mail order companies and one of the world’s largest suppliers of shoe with direct sales, has selected Stibo systems to standardize and expand its E-commerce channels. With the new MDM platform STEP, he wants to centralize all sales and catalog creation processes. The STEP system from Stibo systems basis of Mason marketplace “. With the new E-commerce model, Mason intends to integrate very quickly complete, consistent catalog of its manufacturer and thus increase sales and shorten dieTime-to-market. With the new central data platform STEP for product information and digital assets, Mason wants to significantly reduce its cost – and labour-intensive manual processes that are necessary for the processing of product and catalog data. Instead, the sales in the online business should increases and the sales activities are supported. Mason also makes use of a new feature from Stibo systems’ platform, the STEP Workbench.
So, different variants per SKU can be created by a matrix-based approach. Dan Hunt, CEO of Mason companies, said: to attract customers today, we need a wide range of unique products combined with creative marketing and pricing strategies, and the many different channels. We have chosen Stibo systems as a partner, because exactly knows the team in the market and knows what challenges we face. In addition they have solution for many channels a proven and extremely reliable master data management with STEP.” When Mason, the STEP platform is used as base for master data creation and management. From there, the data on E-commerce systems and parametric search systems by Mason are supplied. In addition, Mason like eBay, Amazon and Google provided partners with product information. Mason will in the future also the supplier onboarding, the Integration of the call center and the creation of print catalogs with the STEP system do. About Stibo systems Stibo systems, the strategic information management company, offered technologies and solutions that enable companies, their strategic information worldwide on the basis of one integrated process to manage. System STEP architecture based on the Stibo is a flexible, uniform master data management (MDM) platform across the organization created a single trustworthy source for strategic information. Stibo systems has offices in Germany, Denmark, United Kingdom, India, Singapore, as well as in the United States and is part of the private group Stibo a/s.