Invention Environment

Environments That Foster Invention

Effective Advertising

tv ads include images, sound, movement, color, and therefore have an advertising audience is much greater impact than ads in other media. Advertising on Television is becoming more interesting, informative and also a complex and costly to produce, especially if based on computer graphics. Lack of tv ads that during its transmission attention to the potential consumer should be focused on the screen, otherwise the advertising appeal will not be accepted. Television enables large-scale commercial production of consumer goods, but inefficient for industrial goods. To achieve the effect of television advertising, should bear in mind the following: – importantly – an interesting visualization (the viewer learns in the first place what he sees and not what he hears) – Visualization must be precise and clear – to attract the viewer's attention is necessary in the first five seconds, otherwise the interest will disappear – tv advertising is better to build it so that it does not make us think and helps to immediately apprehend the essence – the story better to not build around the inanimate object, but around the person using them – do not need many words – every word should work. 1. A sketch from nature. According to Jason Gableman, who has experience with these questions. Representation of one or more characters, using the goods familiar surroundings.

For example, advertising coffee Nescafe 'New Day sip'. 2. Accenting lifestyle. Focuses on how the product fits into a certain lifestyle. Advertising tights Saint Pellegrino.

'Beauty and independence. " 3. Creation fantasy environment. Around the product or its use creates a certain aura of fantasy.

Thu, March 4 2021 » News